Boardroom experience
We have led a national hospital holding as President Director, Finance Director, and CFO Office, across dozens of hospitals and more than ten thousand employees.
Mira · Budi · Sonny
We read your hospital’s vital signs, then strengthen its foundations.
Hospital strategy and transformation
Sthira Health is a specialist unit for healthcare facility transformation. We combine data-driven analytics with real board-level experience to read a hospital’s vital signs, fix clinical-operational process flows, and execute sustainable business and financial restructuring.
About Sthira Health
Vision, mission, and strengths born from our experts’ experience
Vision
To be the transformation partner of choice for Indonesian hospitals and healthcare groups to grow healthy, efficient, and high in value.
Mission
- Read a hospital’s vital signs with data-driven analytics and turn them into measurable board decisions.
- Fix clinical-operational process flows with patient safety and experience first.
- Execute sustainable business and financial restructuring, from service-line profitability to unlocking value.
- Strengthen governance, risk management, and investor readiness to listed-company standards.
- Transfer capability to internal teams so the transformation keeps running after we leave.
Our strengths
Transaction and unlock-value record
Consolidation of 37 hospitals with Rp6 trillion in consolidated equity, a Rp3–4 trillion unlock-value program, and a Rp2 trillion international hospital project.
Sonny
Clinical meets financial
A dentist with a master’s in hospital administration and 15 years in private hospital management, at one table with finance and risk executives.
Mira · Budi
Listed-company standards
Experience as CFO and Managing Director of Finance at listed companies, as president commissioner, and as founder of an investment firm.
Budi · Mira
Across sectors
Hospitals, pharmaceuticals, manufacturing, education, and investment: the best patterns from one sector carried into another.
Budi · Mira · Sonny
Data and technology put to work
Enterprise ICT architecture, an ICD-10-based claims rule engine, and the Hospital Cockpit for board control.
Sonny
Business pillars
Three pillars for hospitals that recover, perform, and grow
Our services are organized by business pillar, track record, and service focus, seen from the client’s point of need.
Pillar 1
Hospital Corporate & Management
Most relevant for hospital consulting
- Sthira on the balance sheet: solid strategy, budgets, and valuation
Transformation Office & TurnaroundBudget, Long-Term & Strategic PlansProfitability & ValuationUnlock Value & Partnership
Pillar 2
Governance & Operational Transformation
Clinical-operational processes and governance
- Sthira in processes: stable governance and clinical-operational flow
Contracts & GRCClinical-operational process flowBranding & Patient Experience
Pillar 3
Data, Technology & Health Solutions Integration
Data, systems, and digital control
- Sthira in data: vital signs read before they become disease
Revenue Cycle & Health-TechHospital Cockpit
Hospital health check · 2 minutes
Where do your hospital’s foundations need strengthening?
Answer seven questions. Results appear instantly by pillar, together with the most relevant services. Nothing is sent until you choose to send it.
Services
Seven service lines, one team fluent in clinical, finance, and governance
How we work
90-day engagement: design, install, then your team runs it
Each phase closes with a gate agreed by the board, so the next phase never runs on assumptions.
Month 1
Design
- Quantified problem statement
- Root cause and KPI baseline
- Initiative priorities
Gate: root cause agreed by the board
Month 2
Install
- Transformation Office structure and owners
- Control cockpit and KPI rhythm
- Annual budget and financial model
Gate: cockpit and KPI rhythm running
Month 3
Prepare people
- Playbooks and SOPs
- Training internal owners
- Handover and review
Outcome: the internal team runs independently
Step 1
Problem statement
One quantified sentence agreed by the board.
Step 2
Root cause
Down to process and structure, not symptoms.
Step 3
Solution
Initiatives with owners, deadlines, and KPIs.
Step 4
Risk and mitigation
Risk level per initiative and its preventive actions.
Senior Partners
Clinical, financial, and risk leadership at one table
Founder & Managing Partner
M. Sonny Irawan
26 years in finance, investment, and transformation at national hospital groups: from clinic networks and the consolidation of 37 hospitals to building an international hospital.
Current engagement
Leading transformation governance and unlock-value preparation at a national hospital holding.
Personal innovation · R&DAura Fusion · Autonomous Trading
An algorithm-driven automated trading system, built and run in-house, from strategy research to execution.
CryptoAutonomous crypto-asset bots
Non-cryptoGold (XAUUSD) · Indonesian equities
A personal research project, not an investment service or solicitation.
Other digital work
Job portalJob listings; applicants apply directly at the sourceNews portalLatest news roundup- 2023–2026
Director of Finance, ICT & HCGA
International hospital
Built a new international hospital with 5 Centers of Excellence in Indonesia’s first special economic zone for health, a Rp2 trillion project: master plan, feasibility study, capex funding, through to operational readiness.
- 2022–2023
VP ICT
National hospital holding
Enterprise-grade ICT roadmap and architecture, including cybersecurity, on an efficient budget.
- 2021–2022
Corporate Secretary
National hospital holding
PMO and stream lead for a Rp3–4 trillion transformation and unlock-value program, including government relations and building the investor list.
- 2014–2020
Portfolio & Investment Manager
National hospital holding
Built the holding’s growth story and supported its turnaround strategy, a Rp1.1 trillion hospital acquisition, and the consolidation of 37 hospitals with Rp6 trillion in consolidated equity: valuation and asset, legal, and tax due diligence.
- 2000–2014
Head of Finance
Clinic network and regional hospitals
Managed 25 clinics with Rp220 billion in revenue, a 23% average gross margin, and 466 staff; turned a cost center into a profit center; oversaw finance, HR, IT, procurement, marketing, and risk at regional hospitals in Jakarta, Medan, Aceh, and Sorong.
Team experience
Proof from the field
Examples from our partners’ experience, presented without institution names.
BOR 62% → 81%
Bed occupancy optimized by redesigning capacity and patient flow.
37 hospitals, Rp6 trillion equity
Consolidated hospitals into one holding: valuation and asset, legal, and tax due diligence.
Rp2 trillion international hospital project
From master plan to operational readiness, with 5 Centers of Excellence in a special economic zone for health.
Rp3–4 trillion unlock value
PMO and stream lead for a hospital group transformation and unlock-value program.
25 clinics, 23% gross margin
A Rp220 billion clinic network turned from a cost center into a profit center.
International hospital budget
Service-line profitability, unit cost, and revisions after the board challenge session.
Greenfield hospital handover
A conditional handover strategy with the construction contractor.
Claims rule engine
ICD-10-based over-treatment detection on real billing data.
Transformation cockpit
A board control dashboard for turnaround and investor readiness.
We design and install. Your team runs it.
Contact
Start with a 60-minute discussion
Tell us about your challenge. We will map an initial problem statement and suggest a first step, with no commitment.